A digital marketplace from Meru Central Dairy Co-operative Union — connecting farmers and buyers directly. Verified cattle, fair prices, and a commitment to transforming Kenya's dairy sector.
Merucow is a digital initiative by Meru Central Dairy Co-operative Union — Kenya's largest dairy processor and a farmer-owned institution with a legacy of empowering over 140,000 smallholder farmers across the country.
Founded in 1967, the union has grown from a small milk marketing initiative into a national powerhouse. Today, it processes up to 700,000 litres of milk daily under the trusted Mount Kenya Milk brand and serves as the backbone of Kenya's dairy industry.
Merucow extends this legacy into the digital age — creating a transparent, tech-enabled marketplace for buying and selling cattle, while providing farmer advisory services and AI-driven insights to help farmers across the country thrive.
Meru Central Dairy Co-operative Union was established in 1967 by three cooperative societies with a simple goal: to help farmers market their milk collectively. Today, it is Kenya's largest dairy processor, serving over 140,000 farmers through more than 150 cooperative societies.
The union processes up to 700,000 litres of milk daily under the trusted Mount Kenya Milk brand, with a presence stretching across the Mount Kenya region and beyond. Through strategic investments like the Meru Maziwa Millers feed factory and the "Race to a Million" initiative, the union continues to drive innovation and growth in Kenya's dairy sector.
Everything we do is guided by a clear purpose — to transform dairy farming in Kenya, starting from the grassroots.
To empower dairy farmers and buyers with a fair, tech-enabled livestock market that prioritizes quality, transparency, and results — while providing ongoing support through extension services, training, and AI-driven insights. We are committed to reducing production costs, improving milk yields, and building a sustainable dairy future for all Kenyans.
To be Kenya's most trusted and accessible platform for buying, selling, and growing dairy operations — contributing to national food security, rural development, and positioning Kenya as a leader in dairy exports across Africa.
Built on verified records, vet inspections, and transparent transactions — backed by a union with over 50 years of integrity.
From listing to bidding, everything happens in real time — no delays, no bureaucracy.
Any Kenyan farmer can participate — from Meru and the Mount Kenya region to all 47 counties across the country.
We combine the trust of a 50-year-old farmer-owned cooperative with the speed and convenience of modern technology.
Every cow listed on Merucow is inspected by qualified union veterinarians. You get full health records, production history, and breed certification.
No middlemen, no hidden fees. Farmers get fair value for their cattle, and buyers get competitive prices through our open bidding system.
Any Kenyan farmer can join with just a phone number. Whether you're in Meru, Nairobi, or any of the 47 counties, Merucow is within your reach.
We're your complete dairy farming partner — from buying and selling to training and AI-driven insights.
Three simple steps to buying or selling cattle through Kenya's most trusted dairy platform.
Create your account using your name and phone number. No complicated paperwork — just join and start browsing.
Buyers can browse verified cattle listings. Sellers can list their cattle with vet-verified health and production records.
Place your bid in live auctions or buy directly. We coordinate safe delivery across the Mount Kenya region and beyond.
Whether you're buying, selling, or looking to grow your dairy operation — Merucow is here to help every step of the way.